2. This is the best scenario from a marketing viewpoint - unless of course, they’re delusional. Inbound Marketing doesn't have to be a maze. Melanie Lippman | Getting dressed can feel overwhelming — but it doesn’t have to. These address everything from goal setting to past experience with social campaigns to budget consideration when advertising. “What is your expected timeframe for achieving X?” - Part of our job is setting timeframe expectations. “Tell me about your marketing staff now” - There’s a reason a company looks for marketing talent outside its own walls. When and where is your target market when they are most interested in your product? “Please describe your vision to me” - Very rare is the client who can answer this in one sentence or less. “Which analytics platforms are you familiar with?” It is entirely possible that your marketing team will need this person to help with a variety of reporting and insights—from website traffic to email success to paid search and social conversions. Hiring the right consultant or business advisor can be a cost-effective way for a small- or medium-sized business to leverage specialized knowledge. This is a great question because it helps your expert tell you about strategies that they are executing with clients that may not have been available when you started working together. Common mistakes are adding comparative speech to title tags or meta-descriptions and buying links — two bad practices. Lastly, some clients will say “we don’t have a typical customer, anyone is a potential customer”. And if he's honest, he could still be inefficient -- and that costs you money. Oh social media, how you’ve changed the marketing landscape in the last ten Worse yet, some agencies buy fake reviews in an attempt to boost ranking — also a clear ethics violation. 7 Questions to Ask Before Hiring a Consultant Katie Morell Freelance Writer and editor, Self-employed Summary Why not hire experts to tackle the parts of your business that are outside your expertise? The search engines have brought down the hammer on websites — if you are not mobile-ready, you will start to see your online results decline dramatically. This is a red flag as goal setting is not a marketing function. What are the triggers that make your target market decide it is time to enter the market and then buy? One of the best ways to learn about your market and customers is by asking questions. But, before you hire one, check out these 10 questions to ask potential Why Analyst Relations is a lot like the CIA, Rethinking luxury brands in a "phygital"​…. From overall characteristics about ideal clients to logistics about measurement and offers, these questions walk you through the steps you should take prior to hitting “go.” “What is your budget for this?” - I never ask that question because it’s a stupid question. What promotional methods are … More work to refine and track those in real time. Here are the 41 Questions Marketing Consultants Should Ask Potential Clients. If your agency won’t explain exactly what it is doing, then find another vendor. Home » Advertising + Marketing » 5 Questions to Ask Your Next Branding Agency This entry was posted by Claire Wallace Welcome to 5Qs, a series highlighting the must-ask questions for a successful agency search. 7 Questions to Ask A Marketing Consultant Before Hiring Them by Christopher Antonopoulos You’ve come to terms that there’s simply not enough time in the day and decided to hire a marketing consultant. There are very specific deliverables that lead to results. Marketing questions to ask to: Improve your customer experience Measure overall brand impression Compare your company to a competitor Get a complete understanding of your analytics data Track performance over time ), even those evolve quickly. Great marketing interview questions are the key to identifying and engaging top talent and eliminating a costly mis-hire. What specifically is your SEO strategy? Either the ROI is worth your dime, or it isn’t. Most segment markets into various “personas”, which is great, but in high-fluctuation markets (and which aren’t these days? For many law firms, working with a marketing expert is a helpful and simple way to leverage resources. You need to know what those are to ensure you are within your state’s ethical guidelines. They need a corporate strategist. To understand the type of questions that help weed out the good from the bad, we asked a panel of successful young entrepreneurs to share some … And you can even go one step further and enter for the chance to! “What makes you think you’re so much better than [insert competitor]?” - I love this confrontational question because the answer is irrelevant - what I look for here is passion. This opens up a whole conversation about content strategy and availability without getting too technical from the get-go. Steps for creating your own personal style and wardrobe strategy. Follow Mark on Twitter: @mark_homer. By using this service, you indicate that you agree to our, 5 Reasons Coaching Is More Important Than Ever for Lawyer Business Development, Attorney at Work’s Top Law Firm Marketing and Business Development Posts of the Year, Attorney at Work’s Top 20 Articles of the Year, Succeeding in the Business of Law: 5 Rules Every Lawyer Should Live By, Triple Play: The Latest Feature Pack From MyCase Squarely Addresses the New Client Experience, Short Cut: Documate Offers an Easier and More Powerful Rendition of Document Automation Software, Dashboard Confessional: The New Interface for AbacusLaw is a Harbinger of the Future of Legal Software, Litify Review: How Litify Delivers The Entire Client Lifecycle, 5 Ways Law Firms Fail at Their Financials, GNGF’s 30-day Protect Your Referral Challenge here, Document Automation Made Easy: Web-based intake, assembly, and e-sign. 3. Learn the information interview questions that break the ice and multiply your network! This tactic helps create fluid SME interviews, especially if they're not so comfortable with the process. As the business owner, you need to know that social media is giving you quantifiable results for your money. How does your target market want to be engaged with and communicated with? The consumer has spoken: mobile usage of law firm websites is doubling every year and currently accounts for over 30 percent of all traffic to most law firm websites. Ask the expert Fashion First 2020 Relationships Love & Sex Friends & Family Parenting Pets Confessions Ask the expert Beauty Hair Skin Make Up Celeb Look Products DIY Ask the expert Salon and Spa Be Beautiful Food As a marketing consultant, I’m very big on interviewing prospective clients for several reasons. Is it a staff level or competency issue? Contact us to learn more, and subscribe to our biweekly newsletter to have helpful marketing advice delivered to your inbox. “What metrics do you use?” - Or variations thereof such as “what do you measure?” and “how do you measure?” or better yet, what parts of your data and statistics are generated via marketing automation tools and what parts are manually-sourced? How long were they at it? Ask them what social media strategies they plan to use to generate leads. - but it’s a lot harder to properly analyze why and how others are eating your lunch. And if you see a familiar question from … He is co-author of “Online Law Practice Strategies” and often speaks around the U.S. on marketing and social media ethics for law firms. Search engine optimization is not some magic unicorn pixy dust that you sprinkle onto the search engines. So what fundamental questions should you always ask a prospect in an initial meeting? Let me know which ones you like to use. 10 Questions to Ask Your Social Media Manager To cover the most important questions during your interview, we’ve compiled a list of 10 things to ask. What is one thing we are currently doing that we should not be doing? Ask us below. The world of marketing changes and so should your strategy. “What do your competitors do better and why?” - Most clients have canned answers to the complementary question - namely: what do your competitors fail at? My role is to clearly understand your needs and expectations, then tell you what you should expect to invest to achieve the goals. The budget is what it is. Welcome to 5Qs, a series highlighting the must-ask questions for a successful agency search. You can use us as your expert marketing advisors by tweeting us your questions with the hashtag #AskAnExpert! Strategic change? Mark Homer is CEO of GNGF, a leading law firm marketing agency. New management? Second, it can create eye-opening self-discovery moments for a prospect, and it adds value for them right from the start. Let’s find your next great social media agency together. If so, why didn’t it work out? When you ask the right market research questions, you can identify opportunities to improve in your marketing strategy, operations, and industry. After spending years talking with lawyers about their expectations and quality of experiences with marketing experts and agencies, as well as the specifics of each law firm’s online strategy, I’ve uncovered four important questions anyone responsible for their firm’s online marketing should be asking immediately. And don’t forget: Leverage offers all the services described above. No matter how fast your note-taking hands are, the last thing you want to be doing during an interview is frantically jotting down notes instead of actively listening to their responses. That alone is a sign they desperately need marketing help. I like to study this data - when available - to get an objective picture of where the prospect actually stands. Sign up for GNGF’s 30-day Protect Your Referral Challenge here. By signing up, you are opting in to Attorney at Work's free practice tips newsletter and occasional emails with news and offers. When you’re interviewing a candidate for a marketing analyst role, ask questions about how they have been able to wear different hats! It’s probably safe to avoid prospects who answer “what do you mean by that?”. The best questions to ask in an informational interview give you special knowledge, plus insider allies pulling to get you hired fast. “What’s the story behind your brand?” - Is there a compelling story to amplify? What influences and motivates your target market? What is our mobile strategy? You should never work for a client who has no passion. If so, is content available? 4. Content marketing, at its essence, is really just a connection. These 15 informational interview questions will take your job search from the slow lane to light speed. It’s crucial to know what context you’re being brought into. Non-negotiable. Start by reading the articles on this site and don’t forget to check out the comprehensive list of questions and answers on this site. “Who was doing this for you before?” - Are you replacing internal staff or supplementing them? Sometimes — and hopefully not intentionally — agencies forget to update their current clients about major changes to the online landscape. create and implement marketing strategies. There are various and specific KPI’s (Key Performance Indicators) to consider but for a small business, social media ROI means generating leads. Four questions to ask your law firm's online marketing expert,if you want to keep your digital strategy fresh and effective. First, I’m convinced you learn more by asking questions and quietly listening to answers than anything else. [TIP] 10 Questions You Should Ask Your Social Media Consultant, Expert, Guru or Wizard - SocMedSean - Social Media Sean This is a sample of Marketing Consultant interview questions to ask your candidates and can help you evaluate their qualifications to choose the perfect fit Marketing Consultant Interview Questions Marketing Consultants create and implement marketing strategies. A key part of sorting out marketing candidates starts with asking the right interview questions. A client who cannot envision success does not have goals to pin it on. Change is a great thing when it comes to marketing. Period. This question opens up all sorts of important discovery paths. What politics are at play if any? 13 Questions every marketing consultant should ask prospects Published on April 28, 2015 April 28, 2015 • 505 Likes • 46 Comments Report this … Is your promotional strategy targeted at getting new customers, increasing sales with existing customers or attracting customers from your competition? Start Your Free Trial. What are three ways we can reach more people who are looking for our legal services online that we are not doing currently? always record the interview. 15. Manage Your Law Practice All in One Place. We hope these questions will help you in hiring a digital marketing agency. Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. 1. Many clients cannot answer that. 12 Questions to Ask a Marketing Professional Published on May 29, 2014 May 29, 2014 • 28 Likes • 4 Comments Report this post Judy Schramm Follow Social Media Presence for … Third, it lets you quickly filter out prospects who, for one reason or another, may not work out. Part of the job is often to refine that story into a few words anyone can immediately understand. We’ll check back daily to give you an answer, with advice coming from our editors, experts, and designer friends. In a subsequent piece, we’ll turn the tables and talk about addressing questions clients will undoubtedly have for you when they're interviewing you! So, let's get to it. 12 questions to ask a branding expert (before you sign the contract) “A great brand agency or consultant will use their own unique experience as well as a defined, repeatable process that both uncovers the client's unique brand and flexes to accommodate the unique needs of each client. Send your prepared questions to your subject matter expert ahead of time to give them a heads-up, writing a succinct list so they don't have a huge wall of text to read through. Download a copy of the E-Book by clicking here. Have a question about growing your business? Documate Offers an Easier and More Powerful Rendition of Document Automation Software, Enterprising Lawyers: Avenue4’s Janine Goodman and Marc Lindsey, Spring 2015 Legal Technology Scouting Report, Product Review: The latest Mycase Service Pack Addresses the New Legal Consumer Experience, Checklist: 5 Ways Law Firms Fail at Their Financials, Product Review: The New Interface for AbacusLaw is a Harbinger of the Future of Legal Software, Checklist: 6 Steps to Efficient Document Automation from AbacusNext, Product Review: Practice (Management) Makes Perfect: Five Things You Didn’t Know About MyCase, Practice management solutions for future-focused firms. Much more common is the client with a poorly-defined or articulated vision statement. All fields are required. Shifting market needs? “What’s your typical buyer (customer) like?” - This is one of my favorite because it’s so rich in maturity gauging. These are all just some of the many questions any marketing consultant should be asking prospective clients of course. Marketing strategy must come before tactics and these 10 questions will help guide you through the process. “Why haven’t you done this before?” - I like to have a clear understanding of timing in a client’s decision process. If a completely-unknown brand is asking you to build international mindshare in several months - or increase sales threefold in a month - unless you have Lady Gaga’s or Jay Z’s cell number handy - that’s not going to happen. Was it a matter of resources? Ask an Expert: Marketing & Sales Marketing Made Easy: 5 Affordable Ways to Kickstart Sales "The sole purpose of marketing is to sell more to more people, more often and at higher prices." Timing is very important - especially if it is off. You’ve come to the right place! Ask The Expert Want Answers to Your Small Business Marketing Questions? You can use your email questions as a means of getting the expert thinking, then quickly circle back to delve a little bit deeper. Was there another agency or consultant before? on this site. The best I can do is help you make that call and adjust expectations as needed. Is the product really unique and different (it’s a marketing issue) or is this just wishful thinking (it’s a product development or innovation issue). So, to help you generate content for your blogs, videos, email newsletters, podcasts, whitepapers, and the like, here are five general questions that we have found beneficial. Posted 12.31.2020 by Josh Krakauer Six Social Media Discovery Questions We Ask Every Potential Client These simple discovery questions tell us everything we need to know about how social fits into a brand’s big picture. And even if you do have the golden rolodex, the long tail on spiked initiatives are where the real work begins. It’s also the first step to forging a path to parity and eventually surpassment - which is part of the marketing function. There is never enough budget, and there are never enough resources. In this post, you’ll find a total of 165 things to ask interviewees across all different types of roles, to help you figure out what makes a At GNGF, Mark leads the team to help empower and educate law firms to grow their practice. If you are not getting 30 percent of your traffic from mobile devices, you are missing all those visitors. - Sergio Zyman, former Coca-Cola Ask them your most ‘burning’ question. “What does success look like to you?” - Success can only be based on well-defined goals. 12 Best Marketing Interview Questions to Ask Marketers B2B Social Media Marketing Platforms And in this business, knowing when and how to say “I can’t help you” can be more important than blindly accepting any assignment. Here's how. If you don't work on cars, how do you know your mechanic isn't ripping you off? Organization Discovery This first group of questions helps us to identify 1. All questions are important, and it is true that some are more than others. “What makes your product (or service) unique and different?” - If a client knows the answer to this, why hasn’t she been able to communicate it effectively before? You need to understand that motivation. 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